Black Friday 2026 falls on Friday, November 27, and Cyber Monday on November 30. A real Black Friday electric scooter deal is a lower price than the electric scooter normally sells for, on the current model, from a seller who will ship it, take it back and service it. A big percentage on a price nobody ever charged is not a deal. Here is how to check, whether you buy from us or anywhere else.
- The "was" price: is it a price the electric scooter really sold for, recently and for a reasonable time?
- The model: is it the current version, with the battery, motor and certification you expect?
- The full cost: shipping, tax, assembly and the gear you still need.
- The return policy: the window, the mileage limit, return shipping and any fees.
- After the sale: who handles the warranty, and where you can get it repaired.
When is Black Friday 2026?
Thanksgiving is Thursday, November 26, 2026, so Black Friday is Friday, November 27 and Cyber Monday is Monday, November 30. Many sellers start earlier in November and run offers into December. The date matters less than the price history: a good price in mid-November is the same good price on Black Friday.
What a "was" price should show
The struck-through price next to a sale price is the whole case for the deal, so it is worth checking. The Federal Trade Commission's guide on former price comparisons (16 CFR 233.1) says a former price should be the real price the item was openly offered at, in good faith, for a reasonably substantial period. A price set high for a few days just so it can be cut is what the FTC calls a fictitious former price.
Three ways to test it:
- Check the brand's own US store. Most electric scooter and e-bike brands sell direct. If their regular price is the same as the "sale" price you are looking at, the discount is the brand's list price, not a cut.
- Look at the price over time. A price you saw in September or October is a better reference than a "was" price you have never seen.
- Compare the price, not the percentage. Forty percent off an inflated price can cost more than ten percent off a fair one.
Compare the same model, not a look-alike
Electric scooters and e-bikes often come in several versions under one name, and older stock gets sold hard in November. Before you compare two prices, check that they are for the same thing:
- Model year and version. A "Pro", "Max" or new model year can change the battery, the motor, the brakes or the controller.
- Battery size in watt-hours (Wh). It decides range far more than a headline range figure tested at low speed with a light rider.
- Rated versus peak motor power. Compare rated with rated and peak with peak.
- Safety certification. UL 2272 for electric scooters and UL 2849 for e-bikes. In New York City, certification is required by law; our battery safety law guide explains it, and UL 2849 vs UL 2272 vs UL 2271 explains what each label means.
- What's in the box. Charger, lights, fenders, a seat or a phone mount can be standard on one listing and extra on another.
Add up the full cost
A low price with a large shipping charge, a paid assembly step and no charger can end up costing more than a fair price with everything included. Add up shipping, sales tax, assembly, and the gear you still need before your first ride: a helmet, a lock and, for many riders, a phone mount. Our gifts for electric scooter and e-bike riders lists accessories by budget.
At Wilson's, standard shipping is free on every order to the lower 48 states and Washington, D.C., and you can choose free pickup at our New York and San Francisco shops at checkout. See our shipping policy.
Read the return policy before you pay
Electric scooters and e-bikes are large, heavy and ship with lithium batteries, so returns cost real money. Before you buy, find:
- How many days you have, and whether the clock starts at the order or at delivery
- Any mileage limit, and whether the original box is required
- Who pays return shipping
- Any restocking or depreciation fee
- Whether sale, open-box or used items are final sale
Our returns run for 15 days from delivery, with the conditions and fees set out in our return policy. Open-box and used items, which you can see on our used and open-box page, are final sale, so read each listing's condition notes before you buy.
Warranty and service after the sale
The cheapest electric scooter is expensive if nobody will fix it. Ask who handles a warranty claim, and where you can take the electric scooter or e-bike when a tire goes flat or the brakes need work.
At Wilson's, every other brand we carry comes with a 1-year warranty against manufacturing defects, and we manage the claim for you. Our own Wilson's-designed rides carry a 3-year warranty. Wear items, water damage, collisions and misuse aren't covered; see our warranty policy. Our technicians repair any brand, wherever you bought it, at our shops in New York City, San Francisco and Miami, and a simple inspection is always free.
Paying over time: interest-free or not?
Many Black Friday listings show a low monthly figure. Check whether it is interest-free and for how long. At our checkout you pay in full by card, Shop Pay, Apple Pay or Google Pay; pay-over-time plans are paused for now. Longer plans depend on the provider and the terms it shows you at checkout. See ways to pay.
Red flags for a fake deal or a fake store
- A price far below every other seller of the same model
- No phone number, no physical address and no way to reach a person
- Payment only by bank transfer, gift card, cryptocurrency or a payment app, with no card option
- A countdown timer that resets when you reload the page
- Listing photos copied from the brand's site with a different name on them
- No return policy, or one you can't find before checkout
Paying by credit card gives you the most protection if something goes wrong.
Buying in New York City
Some of the biggest Black Friday discounts are on fast electric scooters that can't be ridden legally in New York City. City rules limit electric scooters to 20 mph and 100 lb, e-bike motors to under 750 W, and require UL certification. To comply, we don't sell or ship models outside those limits to New York City addresses. Before you buy, read are electric scooters legal in NYC or the NYC e-bike laws.
Shopping at Wilson's this Black Friday
Our prices are live: the product page always shows today's price, and the sale collection lists what is reduced right now. At the time of writing, the code WELCOME20 takes $20 off orders of $499 or more at checkout, including sale-priced items.
If you'd rather see it before you buy, walk into any of our shops. You can test ride at our New York and San Francisco shops and ask our technicians what goes wrong on the model you're looking at. To narrow down a model first, start with the best electric scooters, electric scooters under $1,000 or the best e-bikes. Buying as a gift? See the best electric scooter gifts.
Frequently asked questions
When is Black Friday 2026?
Friday, November 27, 2026. Cyber Monday is Monday, November 30.
Are Black Friday electric scooter deals real?
Some are and some aren't. A real deal is a lower price than the electric scooter normally sells for. Check the brand's own US store price and the price over the past few months, not just the "was" price on the listing.
Should I wait for Cyber Monday?
Only if you have a price history that says it's worth waiting for. A good price compared with what the model normally sells for is a good price on any day.
Can I use WELCOME20 on sale items?
At the time of writing, yes: WELCOME20 takes $20 off orders of $499 or more at checkout, sale-priced items included.
Can I return an electric scooter bought on Black Friday?
At Wilson's, returns run for 15 days from delivery, with the conditions and fees in our return policy. Open-box and used items are final sale.
Is an open-box electric scooter a good deal?
It can be, if the condition is described clearly and the price reflects it. Check the listing's condition notes, what's included and the warranty, and remember open-box items are often final sale.
Policies and the WELCOME20 terms checked November 2, 2026; offers and prices can change, and the product page and checkout show the current terms. Former-price guidance: FTC Guides Against Deceptive Pricing, 16 CFR 233.1.
